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Barista

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Provoking the cult of coffee consumption

Indiaretailing Bureau -
Barista heralded the concept of ‘out-of-home premium coffee consumption’ in outlets with an ‘attitude’. However, a lot of retail coffee has flown down the throat of Indian coffee lovers, since Barista made its foray in 2000. The Rs 500-crore premium...
Retail

South India retail in focus at The Shop

Indiaretailing Bureau -
Customer focus is the key to retail success, cohered retail experts on the first day of South India’s first mega retail event, The Shop, an Images Group event organised under the auspices of India Retail Forum (IRF). The event...
Retail

Coca-Cola to change strategy for Georgia brand

Indiaretailing Bureau -
After Georgia, the tea and coffee brand of Coca-Cola, failed to meet the sales targets, the parent company is planning to change the strategy for marketing this brand. Sources say the company will not market Georgia as a mass...
Retail

New look Barista soon

Indiaretailing Bureau -
A conceptual shift from a café to a lounge will be seen in Barista, starting from this month. Barista outlets across the country will sport a new look. The cafe chain will also to expand Barista Crème, its premium...
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