Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; ‘How much is a brand worth?’ and ‘How can we track and improve its performance over time?’ Aiming to answer questions of this kind,...
Growth has taken on a new form in the Age of You. As new dynamics emerge and change the shape of business by the minute, it demands new ways for organizations to harness and channel that change.
But the world’s...