Biba

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

The leading Indian ethnic brand, achieved a retail milestone with the opening of its biggest ever store in Vijayawada, Andhra Pradesh. Spread across 5,800 sq. ft. of area, largest store of BIBA is a two-storied space that caters to the...

BIBA, the leading ethnic apparel brand has launched 2nd store in the city of Aurangabad, at Prozone Mall. The spacious outlet is spread across 1,300 sq.ft., catering the latest Spring Summer 2018 collection along with much loved BIBA Girls...

BIBA, the leading ethnic apparel brand has launched yet another flagship store in Mumbai, taking the total count to 24 in the city. The new flagship store located at Linking Road Mumbai, spreads across 1,100 sq.ft. and is stocked...

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...

The global women’s wear market has shown rapid growth as fashion trends, which are the most important aspects of women’s wear, are changing rapidly. Europe is the largest market of women’s wear followed by North America and Asia Pacific...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from January 25 to 28. The fashion major is offering 3.8 lakh styles from 3,000 international and Indian brands at a discounted...

BIBA, India’s leading ethnic apparel brand, has entered into a partnership with Amazon India for the exclusive launch of ‘BIBA Ready-to-Stitch collection’ on Amazon.in. BIBA celebrates Indian ethnic fashion capturing the imagination of young girls and women in India. The...