Big Data

The global retail economy is growing at an exponential pace and technology continues to act as an enabler for most enterprises. The Indian retail market, in particular, is expected to double to reach $ 1 trillion by 2020 from...

According to a report by analytics major McKinsey, some leading retailers are turning the promise of Big Data into reality. An analysis of more than 250 entities over 5 years has revealed that companies that have established Big Data...

Companies like Apple, Amazon, and Google continue to disrupt conventional approaches, driving up consumer expectations for ease and relevance. And increasingly, as customers hop their way through the purchase process, they expect a harmonized omnichannel experience. At its core,...

Life begins where fear ends; it is a battle between guts over fear and when the gut wins, an epochal journey begins from there. The Indian retail industry is also undergoing a metamorphosis: Following omni-channel pursuit to innovating usage...

Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...

Gifts! Now who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances  are you shall be tying him down to your brand for a good amount of time,...

An insight on how it is possible for indian retailers to compete online successfully, and how discounting is not the only way ahead. To win over India’s digital shoppers, marketplaces and e-tailers have been resorting to aggressive pricing strategies and...