Birla Cellulose

Liva has successfully concluded yet another buyer seller meet at its LAPF Studio in Tiruppur in association with Tiruppur Exporters’ Association (TEA). A 10-day meet showcased more than 150 innovations done by esteemed LAPF partners. Recently launched Antimicrobial Viscose fibre based...

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being...

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled ‘A Brave New World’. Being a...

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Shardah Uniyal is a brand marketing professional with around 19 years of experience in lifestyle and retail, fashion brands viz. Tanishq, Mahindra and Mahindra and Lakme. Currently, she heads Birla Cellulose’ branding and communication function which includes its flagship consumer...

The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the...

Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times longer. Trends that used to be seasonal are now insta-trends. In today's connected real-time world, consumers are more aware and...