Bollywood

The release of the SRK-starret Pathaan is expected to increase mall footfall by 25-30%, the biggest beneficiary of which will be foodcourts New Delhi: The release of Shah Rukh Khan-starrer Pathaan movie is attracting droves of people to multiplexes all...

How Alia Bhatt’s kids wear brand Ed-a-Mamma is using content to steer the future generations towards sustainability. Excerpts from an email interview with business head Iffat Haider Jivan… By N Bobo Meitei New Delhi: Ed-a-Mamma is a sustainable kids wear brand...

The second Victoria’s Secret store is at Ambience Mall, Vasant Kunj in New Delhi. Its first store opened at Phoenix Palladium Mall in Mumbai in September New Delhi: American lingerie, clothing and beauty retailer Victoria’s Secret opened its second store in India...

As a brand ambassador for Pottery Barn, Padukone will also work closely with the brand to co-create a collection. New Delhi: US-based  home furnishing store chain Pottery Barn announced a global partnership with the iconic Indian actress Deepika Padukone. The Bollywood actor has...

The collaboration of Tweak India and Good Glamm will help the latter to enhance its content-creator-commerce strategy via Tweak's content which engages the Tier 1 demographic New Delhi: The Good Glamm Group has announced the acquisition of 51 per cent in...

In this day and age, celebrities are playing an ever growing role in modern culture, including consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility...