brand building

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

In her new role, Mohadikar will drive business expansion and help strengthen the brand’s market presence New Delhi: Demi-fine jewellery brand Palmonas has appointed Karagiri’s Pallavi Mohadikar as its co-founder and CEO, the company announced in a release. In her new role,...

Marico expects a "volume-led growth" in the domestic market and gains in market share by most of its products New Delhi: Homegrown FMCG major Marico expects its gross margins to improve by 200-250 bps in FY24, helped by cooling commodity...

D2C brands aggregator G.O.A.T brand labs appointed Mukesh Lodha as Chief of Finance to ensure strong financial control New Delhi: G.O.A.T Brand Labs is an aggregator of D2C brands. It acquires a majority stake in digitally native brands in the...