Brand Marketing India
In Focus
5 brands that achieve maximum impact with minimum advertising
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
In Focus
5 successful brands that spend the least on advertising
These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...
Food Service
Fastest Domino’s pizza maker in India; winner bakes in 71 seconds
Md. Salim was crowned as the fastest pizza maker in India at the annual National Fastest Pizza Maker competition by Domino's after baking three large pizzas in just 71.56 seconds
New Delhi: At the recently held National Fastest Pizza Maker...
Retail
Kolkata gets its first French Connection
UK-based hi-fashion brand French Connection has made its debut in Kolkata with a 1,400-sq.ft store at South City Mall.Commenting on the launch, Mansi Zaveri, manager, marketing & communications, French Connection, remarked, “Since its launch in 2007, French Connection has...
Fashion & Lifestyle
French Connection unveils A/W’10
UK fashion house, French Connection, launches yet another groundbreaking campaign this season. The brand divides the their new collection into two distinct personas – The Man and The Woman. Uniting British wit with European style, this season`s campaign takes...
Fashion & Lifestyle
French ‘connection` connects digitally
British high-street brand French Connection seems to have struck a chord with the Indian customers by emphasising its presence in the virtual space. Going beyond billboards and print ads, the brand is now experimenting with a special India-centric website...
Fashion & Lifestyle
CK Jeans – Denim X collection
Following the introduction of Calvin Klein Jeans Body for Fall 2009, a denim offering that was designed for a more contoured, shape-enhancing fit, the brand has introduced an extension of the line for Fall 2010, the Denim X collection....
Retail
FCUK standalone opens in Mumbai
French Connection, Britain’s hi-fashion brand, has opened its free standing store at Linking Road, Bandra, Mumbai. The store spread over 2,000 sq.ft offers the latest Spring Summer 2010 collection for men and women. Commenting on the occasion, Mansi Zaveri,...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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