branding in retail

Unconventional creativity in visual merchandising helps create memorable experiences A pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant’s perspective, a surprising visual stimulus, though it may not make...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

How D2C chips brand Beyond Snacks not only managed to raise funds from Shark Tank India investors but also learnt the tricks of the trade from them In December 2022, a plant-based savoury snacks brand based out of Alappuzha, Kerala,...

SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...

Several fashion and lifestyle brands report a 10% to 20% decrease in business in the last three months compared to the same months last year as consumers cut down discretionary spends Mumbai: Fashion brands across the board are reporting tepid...

Spread across 11,274 sq. ft. on three floors, the store is located opposite the District Hospital in Sultanpur, UP Mumbai: Value fashion retailer Citykart Pvt. Ltd. has inaugurated its latest store in Sultanpur, Uttar Pradesh, the company announced in a press release...

Ashmeer Sayyed, the chief retail officer of menswear brand DaMensch, on the online-first brand's offline presence, store USP and expansion strategy  Mumbai: In June 2023, online to offline men’s clothing brand DaMensch released a teaser on its official LinkedIn...

The deal, structured as an all-equity transaction, represents Styched's foray into the footwear segment Mumbai:  Styched, an online youth fashion brand, has acquired Flatheads, a direct-to-customer (D2C) online casual sneaker startup that gained fame on Shark Tank India season 2,...

The partnership aims to provide optimal product awareness and promotion among users Mumbai: Archies, a gifting brand and skin care and wellness brand, MCaffeine has joined hands to enhance the gifting experience of their joint customer base, the company announced...

The latest Reliance Trends outlet is at Surat Mumbai: Lifestyle brand Reliance Trends has launched one more outlet in the state of Gujarat. The latest outlet is at Surat and boasts the store format's new brand identity and tech features,...