Britannia

The launch of Britannia's new bridge product 'Pure Magic Deuce' will make biscuits premium category by lifting the prices but democratise chocolates by making them available at lower prices, said Ali Harris Shere, Marketing Director, Britannia. "The role that Deuce...

Popular biscuit brand Britannia Industries on Tuesday launched 'Pure Magic Deuce', marking its foray into bridge products, the fast growing and lucrative segment within foods. A company release said the product consists of a dark, crispy biscuit with a slab...

Food ordering and delivery platform Swiggy said it has appointed Vishal Bhatia as its CEO for ‘New Supply’ vertical. According to a PTI report: The ‘New Supply’ business line will be focused on Swiggy’s strategy of giving consumers a greater...

After facing initial GST hiccups, FMCG major Britannia is looking at increasing its distribution footprint and winning market share from local players. According to a PTI report: The company, which witnessed de-stocking in trade channels due to migration to GST,...

FMCG major Britannia Industries plans to set up its largest plant at Ranjangaon Food Park in Maharashtra with an investment of Rs 1,000 crore, a company official said on Monday. "The company is planning to set up its largest plant...

FMCG major Britannia is scouting for profitable growth opportunities, especially in the bakery segment, to strengthen its position as a leading food company in the country, according to the company's annual report. According to a PTI report: "Going forward, your...

The Supreme Court today gave an opportunity to Britannia Industries Limited and ITC Limited to settle their dispute regarding the alleged deceptive packaging of their digestive biscuits out of court. According to a PTI report: "The matter is adjourned sine...

Jmart Pvt. Ltd. is a chain of convenience stores in Delhi-NCR promoted by Alisha Retail Private Limited, a part of RJ Corp – the largest bottler for Pepsico – with diversified interests in beverages, food, beer, milk, ice-cream, stem-cell,...

Biscuit maker Britannia Industries has expanded its product portfolio under the popular Good Day brand with the launch of Wonderfulls in the premium cookie category, a top company official said. According to a PTI report: The company which retails biscuits,...

FMCG major Britannia Industries today said it has entered into a joint venture with Greek firm Chipita SA for producing and selling ready-to-eat croissants in India, according to a PTI report. The estimated investment in the joint venture company --...