Britannia
Latest News
ASCI pulls up Patanjali, HUL, Flipkart, others for misleading ads
Advertising watchdog ASCI has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia and Flipkart, among others, for running misleading ad campaigns.
The Consumer Complaints Council of Advertising Standards Council of India (ASCI)...
Food
Baked food category driven by consumers' healthy preference
Rising urbanisation, increase in population of working women, changing lifestyles, greater per capita income, and rising awareness about health and wellness have strongly impacted the way today’s urban Indians eat and drink.
A growing interest in healthy eating can also...
Retail
Pics: Top 5 Packaged Food Companies in India
Homegrown Brands Rule the Roost
Homegrown brands dominated India’s packaged food industry in 2015 – according to list released by Euromonitor International on May 25 – giving multinational companies like Mondelez, Nestle and Pepsico a run for their money.
The report...
Retail
Home-grown brands ruled the chart: Euromonitor
The data from market researcher Euromonitor shows that home-grown firms like Amul, Mother Dairy, Britannia, Ruchi Soya and Parle Products have outpaced MNC's like Nestle, Mondelez and PepsiCo in 2015.
The data from market researcher Euromonitor shows only three multinationals...
Latest News
Kung Fu Panda notches up brands deals worth Rs 20cr
American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services.
The brands associated with...
Food
Horlicks educates women by running Twitter campaign
To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers.
Mindshare designed...
Retail
No surprises here… Rs 20,000-crore Amul is officially India's most meaningful brand
As per a recent study undertaken by Havas Media, Gujarat Cooperative Milk Marketing Federation's (GCMMF) Rs. 20,000-crore power brand Amul has emerged as India's Most Meaningful Brand. Other brands from India in this category include Cadbury, Google, Britannia, Life...
Retail
Dish TV Appoints MEC India as the New Media Partner
Dish TV, Asia’s largest direct to home entertainment company with 16 million + subscribers, has announced a new partner for its media duties - MEC India. The relationship will be managed by the agency's Gurgaon office.
With digitalisation phase 3...
Progressive Grocer
Cheese:The Next Big Market in India
India is the largest producer of milk, which is the most widely produced agricultural commodity worldwide. With annual production ranging between 140 and 145 million tons in 2013, India is second only to the EU-27 bloc that collectively produces...
Progressive Grocer
Oats Making Waves at the Indian Breakfast Table
The health driven change in eating habits has extended the window of opportunity for manufacturers to roll out a variety of oat-based products in the market. Despite the introduction of several oat-based products, oats as a breakfast cereal continues...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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