Campus Sutra

Esteemed industry experts came together to share their invaluable insights, unveiling the essential components necessary for a D2C business to achieve profitability at the India D2C Summit 2023 Mumbai: Day one of the India D2C Summit 2023 featured an engaging session...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

There is nothing more disappointing than having a customer not return to your store or bombarding you with complains about your product quality. Of the many reasons that people may not return to a store, one of the main...

E-commerce and fashion are two sides of the same coin. They have many similar features including being dynamic, being fast and—if we may add—furious, with an innate ability to get the customers hooked on to them. They are also...

Is retail in for a revolution in 2019? Going by the current dynamics and the ever changing market conditions, it most certainly is. Where consumer is always going to remain the king, it is equally important to recognize and...

The era of digitalization has brought about many ground breaking changes across industries. Technology has started playing a more significant role in the growth of newer business models and improving consumer preferences placing consumers in total control of the...