Candyman

Diversified conglomerate ITC Ltd is engaging with and investing in start-ups while looking at strategic opportunities for acquisitions to accelerate growth in the FMCG business, its Chairman-cum-Managing Director (CMD) Sanjiv Puri said on Friday. "Today, around 25 percent of ITC's...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement. ITC forayed into the Rs 2,500 crore premium packaged...