Sustainable consumer habits have gained quite a lot of significance over the years. The major driving forces include the realisation of environment damaging practices, and the strong desire to make eco-friendly choices. Further, millennials and Gen Z consumers have taken...
With the signing of Indian cricket icon Mahendra Singh Dhoni as its brand ambassador, men's wear major Indian Terrain Fashions Ltd plans to double its retail network to 300 outlets as it looks at a turnover of Rs 650...
Indian Terrain, an upscale casual men’s ready-to-wear brand, took the Indian fashion scene by storm when it was first launched in 2000 in Chennai. Thirteen years on, and it continues to guide the sartorial choices of discerning, style-savvy men....
Celebrity Fashions, which owns Indian Terrain, the popular menswear brand, is re-structuring its business to manage the impact of limited consumer spending. To start with, the brand has withdrawn its women’s wear range from the market within a year...