Chumbak

The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....

Earlier this month, Ratan Tata-backed online furniture retailer Urban Ladder sought approval from the Department of Industrial Policy and Promotion (DIPP) to open offline stores across India. Urban Ladder follows Flipkart-owned fashion retailer Myntra's  model, who in July this year...