Amid the slow recovery of COVID-19, it may be tempting for companies to stick with what is comfortable and delay ambitious digital transformation projects until more stable times. However, leading data and analytics company GlobalData notes that this would...
To influence purchasing decisions and give time-pressed, on-the-go, digitally connected customers what they value and expect, retailers today need to build detailed consumer profiles from multiple sources, enriched by insights from advanced analytics. The advent of cloud computing now makes...