Coca Cola

The COVID-19 outbreak has proven to be a global pandemic of an unprecedented scale and resulted in a challenging time for everyone across nations. At this moment, the health, safety and well-being of the employees is of paramount importance...

Aiming to double its sales in the next five years, Coca-Cola India has initiated a strategy to take its brands to people in semi-urban and rural markets in local languages for better penetration and began the journey with Bengali. According...

  Damodar Mall is currently the Chief Customer Strategy Officer of Reliance Retail Ltd. He is the ex-Director, Integrated Food Strategy at Future Group and was part of Kishore Biyani’s core strategy team. Mall is also the author of 'Supermarketwala' ,...

India, China and Southeast Asia drove the volume growth for Coca-Cola in the Asia Pacific region where unit case volume rose by 4 percent during the third quarter of 2019, the US-based beverages giant said on Friday. According to a...

Seeing big opportunity in the country's non-alcoholic malt-drink market -- a niche but potentially a high-volume category -- global biggies such as Coca-Cola and Heineken have entered the beverage segment. A non-alcoholic malt drink is a high energy beverage, brewed...

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican. The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...

Global beverages major Coca-Cola's India and South West Asia business unit on Tuesday announced major changes in its leadership team with Sarvita Sethi appointed the Vice President for 'M&A (mergers and acquisitions) and new ventures'. Seth was previously the Vice...

Beverages major Coca-Cola India on Friday expanded its Minute Maid product range by launching a grape fruit based sparkling drink branded as Colour, said a top company official. People in Tamil Nadu towns and villages used to call soft drink...

Franchising is one of the few means available through which the brand owners gets access to capital without the need to give up control of the brand (as in case of raising money from through equity dilution) or increasing...

India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...