Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said.
Presently, the global beverage major's local arm manufactures...
During the first quarter, Coca-Cola has experienced decline in the popularity of its namesake sodas in the key markets. The current trend reflects a mix of changing tastes, challenging economic conditions and a shifting business strategy.
According to a report...
A Boston college graduate and a loan aggregator have together decided to give power back to the aam dukandaar who runs your friendly neighbourhood kirana store.
Sahil Sani and Bharat Balachandran realized that with the torrent of discounts being offered...
The war has begun between the manufacturer’s brands and retailer’s in-store brands or private brands, which with time have become ubiquitous, flooding the modern food and grocery shelves.
“Private brands in India have immense growth potential. We launched Tasty cola...