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“Experimentation with technology is essential,” Praveen Shrikhande, ABRFL

Praveen Shrikhande, the Chief Digital & Information Officer (CDIO) at Aditya Birla Fashion Retail Ltd., (ABFRL) on the company’s continued focus on technology adoption for improved efficiencies and its unwavering commitment to ensuring that both its front-line and back-end...

Mensa Brands’ Ishin onboards Bhumi Pednekar as brand ambassador

Pednekar unveiled Ishin’s new collection titled Rumi which will be available on Ishin's official website (ishinfashions.com) and other e-commerce marketplaces such as Myntra Bengaluru: Women’s ethnic wear brand Ishin, owned by e-commerce aggregator platform Mensa Brands, has onboarded Bollywood actor Bhumi Pednekar...

Fashion brand Beyoung clocks revenue of Rs 150 crore

The company aims to reach Rs 500 crore in annual recurring revenue by 2026 Bengaluru: Udaipur-based fast-fashion brand Beyoung has clocked a revenue of Rs150 crore within five Years of its inception, the company said in a press release on Wednesday....

Five global brands going big on Metaverse

After reigning online and on e-commerce, these global retail giants are now setting up their shops in the metaverse, getting ready for a new digital marketplace New Delhi: After establishing their global brick-and-mortar empires and e-commerce entities, global retail giants including...

Bewakoof signs on actors Sidharth Malhotra and Fatima Sana Shaikh for digital campaign

D2C fashion brand Bewakoof has signed on Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms. The duo will be seen sporting the Bewakoof collection in the campaign themed ‘Never Change’. The campaign will...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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