Consumer packaged goods

BrandsNext will be headed by its chief executive officer BP Ravindran, who will lead the company's activities from product innovations to category expansions Bengaluru: Food and Agri-Tech platform, WayCool has launched a new entity titled BrandsNext to drive its FMCG business,...

Consumer packaged goods (CPGs) companies can no longer count on continued success based on the historic formula of mass production to mass distribution to mass marketing (“mass-to-mass-to-mass”). Geographical entry points are dwindling, and stores are now closing faster than they...