Cravatex Brands

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous generations. One priority in their life is fitness. The pursuit of wellness has become a daily activity for them. This...

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs 53,06,400 crore (US$ 792 billion) in 2018 and is expected to reach Rs 1,50,68,300 crore...

2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer preference towards sports inspired athleisure clothing. A key player in the Indian market, Italian sports and fashion brand FILA has planned...

The Italian sports-fashion brand Fila has announced its first ever Heritage collaboration with indie streetwear brand Norblack Norwhite which are now available in its stores. FILA India's partnership with Norblack Norwhite pays homage to a heritage of textiles from Italy and to the age-old...

Rohan Batra, MD, Cravatex Brands, (FILA) how knowledge passed through generations has helped the brand scale success.