Creaticity

What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of these factors are crowd-pullers, what really brings in the footfalls is a great foodservice offering. Traditionally, shopping has always been associated...

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by unorganised mom-and-pop stores, is transforming into an organised body and subsequently, India is witnessing a mall boom. The rise in...

Tier II and tier III cities are undoubtedly the future growth engines of the country. The rise in internet penetration, influence of social media and growing disposable incomes of the new generation have essentially ushered in an era of...

Pune’s one-stop home and living mall, Creaticity has recently brought a VM installation made out of colour drop fabric chandeliers to make for their entrance visual scheme. This larger than life chandelier structure is arguably the first of it’s kind...

Shopping centres are traditional destinations for families. Such is the growing mall culture in India that 34 new shopping malls, covering 13.6 million sq. ft. area, are expected to come up in top eight cities by the year 2020....

Creaticity Mall is now Phygital. The campus boasts of pleasing indoor shopping arenas, inviting outdoorsy high streets, quirky event venues and casual/ fine dining restaurants in a 10 acre property. This vast expanse is stitched beautifully with digital experience...

The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a company to communicate changes and future direction among the employees and the marketplace in a visible, definitive manner. A company’s ultimate...

The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a company to communicate changes and future direction among the employees and the marketplace in a visible, definitive manner. A company’s ultimate...

Food courts in shopping malls are a gastronomic destination for shopaholics and foodies alike, enabling the food and beverage industry to gain a competitive edge in the market. Gone are the days when malls were considered only shopping destinations,...

Design has a higher purpose that goes well beyond creating something that is pretty to look at. When it comes to shopping centres, for example, design is about adapting the environment to their core audiences’ functional, emotional, psychological, and...