Activities around the tour included interactive displays showcasing the history of cricket, photo opportunities with the real ICC Cricket World Cup trophy, and other engaging activities
New Delhi: UAE-based Lulu Group’s mall in India, Lulu mall Lucknow became the first-ever mall in...
Amit Kothari, head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket and women’s sports in India
New Delhi: This month, women cricketers from all over the world made their debut in the first edition...
It is a high-stake game, the slew of promotional affairs unleashed by brands looking to earn extra points, mileage and goodwill from Cricket World Cup. And every brand worth its value and customers will make sure their message reaches...