customer engagement
Leaders Ink
How barcodes, QR Codes and RFIDs are revolutionizing retail
Reduced inventory errors, increased accuracy, improved supply chain visibility, and enhanced customer engagement are some of the benefits that using barcodes, QR codes and RFID offers retailers
Over the years, barcodes, Quick Response (QR) codes and radio-frequency identification (RFID) have...
In Focus
5 ways to leverage the power of ChatGPT in retail
ChatGPT has various uses cases in retail across customer experience, supply chain and market research
Artificial intelligence (AI) bot ChatGPT has been making waves across the world with its powerful capabilities. Developed by the company OpenAI led by chief operating officer Sam Altman,...
Research
Personalizing every customer’s path to purchase
Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions.
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Retail
Tips to increase customer engagement in retail
Increasing customer engagement should be the goal of every retailer. In order to accomplish this, retailers need to connect with customers across many channels while keeping an eye on what customers perceive as value, brand consistency and the overall customer experience. That means delivering a unique and personalized experience for customers inside...
Retail
Connected Retail: Redefining customer engagement
Technology continues to evolve rapidly and new innovations come into play. Connected retail is a platform that provides an integrated, digitally enhanced, in store experience that connects with and involves customers at the juncture of the virtual and physical...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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