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customer experience

Working towards a better customer experience

In this day of cookie cutter uniformity, when it comes to garnering consumer loyalty, customer experience seems to be the buzzword. Yet, putting the customer at the centre of business and creating delightful experiences across the buying journey is...

Personalizing every customer’s path to purchase

Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions. Click...

Customer Experience – The Uncomfortable Truth

Organisations around the world are failing to implement effective digital strategies. As a result their customer experience (CX) solutions are becoming disjointed, and digital is not displacing traditional phone interactions at the speed that their customers are demanding. That’s according...

Multi-Channel Retailing: The Way Forward

<div>The various Channels in retail are nothing but a series of touch points where a retailer interacts with his customer base for providing sales and service and receiving feedback. The Stores, internet, mobile phones, catalogues, kiosks, and tele-shopping are...

Office Depots new refurbished site for US

First time in past two years Office Depot has refurbished its website, and has relaunched it without much fanfare. The site will enable Office Depot to carry out new reporting and analytics on its consumer interface. The new design...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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