customer experience

In this day of cookie cutter uniformity, when it comes to garnering consumer loyalty, customer experience seems to be the buzzword. Yet, putting the customer at the centre of business and creating delightful experiences across the buying journey is...

Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions. Click...

Organisations around the world are failing to implement effective digital strategies. As a result their customer experience (CX) solutions are becoming disjointed, and digital is not displacing traditional phone interactions at the speed that their customers are demanding. That’s according...

First time in past two years Office Depot has refurbished its website, and has relaunched it without much fanfare. The site will enable Office Depot to carry out new reporting and analytics on its consumer interface. The new design...