Customer Marketing

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six months New Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Utsav-Colors of Harvest by Vegas Mall was organised to showcase seven Indian state dances New Delhi: Vegas Mall over the weekend organised Utsav-Colours of Harvest, a multi-cultural dance festival. On Saturday, the mall in Dwarka, that is home to H&M, Adidas...

Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023 Mumbai: Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023, a media agency said on Tuesday. In...

When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...