Customer relationship management

An insight on how it is possible for indian retailers to compete online successfully, and how discounting is not the only way ahead. To win over India’s digital shoppers, marketplaces and e-tailers have been resorting to aggressive pricing strategies and...

Retailers can and do collect a wealth of data on their consumers, who in return for sharing their information, expect valuable experiences with the brand. The retailers who fully exploit this data to deploy consumer engagement programs would be...

Operations in India Openbravo’s stepped into India in 2008 with Sunando Banerjee, their channel representative for APAC and Middle East regions, with broad experience in Microsoft Dynamics solutions for the Indian market. Marco de Vries, Chief Operating Officer, Openbravo, says:...

As the vanguard of the online global fashion and lifestyle brand, director & ceo Anurag Rajpal has been spearheading American Swan into making it the epitome of young, dynamic, aspirational and affordable fashion across the globe. Having steered through...

ICLP is acknowledged as a worldwide leader in loyalty marketing and customer relationship management. Gurbir Singh Gulati spoke to Mark Spicer, GM, ICLP India, to understand his plans for the Indian market and how loyalty can drive the financial...

HR issues in E Commerce business (mainly logistics, backend and customer care) and how with the help of proper coaching this issue can be resolved. In the life moving so fast, we hardly get enough time to complete all our...

Unified Commerce is the evolution of both multi-channel and omni-channel retailing that provides a seamless experience in the store, on the Web or anywhere customers choose to shop. The key unified commerce initiatives, such as enhancing customer engagement, collecting...

In the beauty and wellness business, an effective Customer Relationship Management (CRM) programme is critical to the long-term success of a salon or spa. It uses technology to manage and enhance client-salon relationships and reap in profits for a...

Talisma Corporation, a wholly owned subsidiary of Campus Management Corporation, is a Customer Relationship Management (CRM) software solutions provider. Talisma solutions improve customer satisfaction by integrating the power of e-mail, phone, chat, SMS text messaging, print, portal, and web...