Customer relationship management

In the retail industry, customer experience, satisfaction and service are fast becoming the limiting differentiators among retailers all over the globe. Increasing competition is fashioning pressure on retailers to improve both inventory turnover and customer service. Here, poor logistic...

Loyalty programmes have always played an important role in the organised retail sector for establishing customer engagement. Retailers want to increase their revenues because of enhanced customer relationships. Talking in detail about the same, Alistair Gordon, Founder and Managing...

Pita Pit, a Canada-based quick-service restaurant chain, specialising in wraps and salads, launched its first outlet in India at Gurgaon‘s Cyber Hub in November 2013. Nelson Lang, Founder and Canadian chef, shares information about the brand‘s marketing and pricing...

Growing popularity of mobile phones has pushed retailers to acknowledge them as a medium to connect with the customers. Time has come for retailers to accept the upcoming reality by integrating mobile technologies into retail. India of the 21st century:...

With the organized retailing in India growing at the rate of 25-30 percent per annum, malls are considered to be the next big happening thing. Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs and Retail, Alpha G:Corp assesses the...

Considering that success in developed retail markets has become more challenging, large global retailers are increasingly being compelled to look at the emerging markets to pursue their growth ambitions. This has been revealed in a recent report by Deloitte...

Retailing in India is an evolving science, and is getting more complex by the day. What does one mean by organised retail? How can selling evolve into retailing science? How can a one-shop retailer scale up to systematically grow...

Alpha G Corp Development Private Limited has been conferred with ‘Excellence in Branding & Marketing Award for Social Marketing – Retail’ and ‘The Award for India’s Greatest Brand Builder – Real Estate’, which was conferred upon Prodipta Sen, vice-president,...

Europe's leading bonus card services provider, Payback, together with Peepul Capital, has recently acquired a majority stake in India's largest loyalty card provider – i-mint. Alexander Rittweger, founder CEO of Payback, talks to IndiaRetailing about his plans to foray...

Sumit K Lal, Director & GM, ECCO Shoes, on how to address the issues of burnout in the footwear sectorAt a time when the economic downturn has become a global concern, one sector in the...