D2C

Consumers surprisingly invested on astrology, religious products and hobbies such as knitting and gardening, as per an Instamojo report Bengaluru: Indian netizens spend more than Rs 2 million on unusual D2C (direct-to-consumer) brands in FY (fiscal year) 2023 according to a...

The rapid rise of D2C brand Bombay Shaving Company which today has a customer base of 7 million households By 2025, the personal care segment is projected to touch Rs. 4030 crore, with an approximate 6% growth rate and...

Honasa will spend the proceeds on offline expansion, bringing more brands to the market and on acquisitions New Delhi: IPO-bound Honasa Consumer Ltd, which owns new age FMCG brands such as Mamaearth and The Derma Co, expects to raise Rs 400...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

With EcoSoul, Bollywood actor Bhumi Pednekar will advocate conscious consumption and the importance of choosing environmentally friendly alternatives to single-use plastic Mumbai: EcoSoul Home Inc., an eco-friendly products company, announced signing Bollywood actor and environmental advocate, Bhumi Pednekar, as its...

Commercial pilot turned entrepreneur Gaurav Khatri of Noise, on what helped the business take off and create enough noise to give competition to established players in the segment New Delhi: Founded in 2014 by Amit Khatri and Gaurav Khatri, smart wearables...

Snacking is undergoing a huge shift with consumers opting for nutritious and hygienic snacking options. Here’s are some key trends driving the category and food retailers can adapt to them to get a larger portion of the action  By Progressive...

D2C beauty brand Brillare is winning over customers by putting all its ingredients on the packaging and continuing the transparency across all its communication By Zainab S. Kazi In the highly competitive D2C beauty and personal care space, D2C brand Brillare...

While digital payments will surge, cash transactions are expected to decrease by 34% as per a comprehensive report on Indian eCommerce ecosystem released by e-commerce enablement unicorn Shiprocket at Shiprocket SHIVIR 2023 New Delhi: By 2026, digital payments are anticipated...

Anant Tanted, founder and chief executive officer of the Indian menswear brand The Indian Garage Company on the brand’s fast-paced journey, industry challenges and future objectives Bengaluru: Around twelve years ago, Anant Tanted set out on a path to create...