D2C BRANDS

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

Sameer Mehta co-founder of Boat on the remarkable story of a company that started selling mobile phone chargers and later evolved as a leader in audibles and wearables boasting a Rs 4,000 annual turnover In 2016, Sameer Mehta and Aman...

Looking at the success of D2C brands that have made a noticeable splash in the offline space, it is hard to ignore the success story of Nykaa, Pepperfry, Firstcry etc. From the new age standalone brands, we have the...

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

Commercial pilot turned entrepreneur Gaurav Khatri of Noise, on what helped the business take off and create enough noise to give competition to established players in the segment New Delhi: Founded in 2014 by Amit Khatri and Gaurav Khatri, smart wearables...

The brand recently secured Rs10 crore in the Pre-Series A Funding round from family offices of Ankit Goel (Space World Group) and Ajay Bijli’s Family Office company (ATC Corp) Mumbai: Premium men’s fashion brand Louis Stitch has joined the host of...

While digital payments will surge, cash transactions are expected to decrease by 34% as per a comprehensive report on Indian eCommerce ecosystem released by e-commerce enablement unicorn Shiprocket at Shiprocket SHIVIR 2023 New Delhi: By 2026, digital payments are anticipated...

The acquisition will help Dabur to increase its play in the fast-growing premium segment and also to strengthen our urban play, Malhotra said in a post-results Investors' Conference Call New Delhi: Homegrown FMCG major Dabur India is looking for an...

SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...