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d2c brands in india

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

How Boat rocked India’s market for audibles, wearables

Sameer Mehta co-founder of Boat on the remarkable story of a company that started selling mobile phone chargers and later evolved as a leader in audibles and wearables boasting a Rs 4,000 annual turnover In 2016, Sameer Mehta and Aman...

The Growing Chemistry Between D2C Brands and Shopping Centres

Looking at the success of D2C brands that have made a noticeable splash in the offline space, it is hard to ignore the success story of Nykaa, Pepperfry, Firstcry etc. From the new age standalone brands, we have the...

Moonshine Meadery: Creating a Buzz

Meet Pune-based Moonshine (not only India’s but also Asia’s first meadery), which is experimenting with ingredients to bring the most unique variants of mead to an ever-increasing clientele Story of growth  Rohan Rehani and Nitin Vishwas are the co-founders of Moonshine...

Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...

Upsilon launches first retail store in Ahmedabad

The new Upsilon store is located at the Sardar Vallabhbhai Patel International Airport Mumbai: Upsilon, a premium D2C perfume brand, has opened its first retail store in Ahmedabad, Gujarat, the company announced in a press release on Thursday. The new store is...

We’re 20-25% better than our nearest competition: Gaurav Khatri of Noise

Commercial pilot turned entrepreneur Gaurav Khatri of Noise, on what helped the business take off and create enough noise to give competition to established players in the segment New Delhi: Founded in 2014 by Amit Khatri and Gaurav Khatri, smart wearables...

D2C leisurewear brand Jisora eyes Rs60 crore revenue in FY2024

The D2C brand is also planning an offline foray, category extension and international expansion Mumbai: Jaipur-based D2C women’s wear brand Jisora expects to close financial year (FY) 2023-2024 with a revenue of Rs60 crore, the founders Kavya, Mehul, Tushar and Khushboo Sethi told IndiaRetailing....

How to grab a larger bite of the growing snacking market

Snacking is undergoing a huge shift with consumers opting for nutritious and hygienic snacking options. Here’s are some key trends driving the category and food retailers can adapt to them to get a larger portion of the action  By Progressive...

D2C brand Brillare: Leveraging the beauty of transparency

D2C beauty brand Brillare is winning over customers by putting all its ingredients on the packaging and continuing the transparency across all its communication By Zainab S. Kazi In the highly competitive D2C beauty and personal care space, D2C brand Brillare...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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