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D2C buzz India

5 Secrets to building brands that last by brand gurus

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

D2C brand Brillare: Leveraging the beauty of transparency

D2C beauty brand Brillare is winning over customers by putting all its ingredients on the packaging and continuing the transparency across all its communication By Zainab S. Kazi In the highly competitive D2C beauty and personal care space, D2C brand Brillare...

Mensa Brands brings home décor brand Folkulture to India

Mensa Brands acquired Folkulture in 2021 and it has grown 150% since then Bengaluru: E-commerce aggregator platform Mensa Brands has launched home décor and kitchenware brand Folkulture in the Indian market, the company said in a press release on Tuesday. “This is...

The D2C growth story

According to reports in Q2 2022, Indian D2C startups raised $599.7 million or 42.7% of all e-commerce funding during the quarter New Delhi: Today the D2C market size is increasing in leaps and bounds and India houses more than 800 D2C...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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