D2C

Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth and The Derma Co. launches a new skincare brand  AYUGA, an official statement highlighted. The brand has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand...

D2C fashion brand Bewakoof has signed on Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms. The duo will be seen sporting the Bewakoof collection in the campaign themed ‘Never Change’. The campaign will...