D2C

The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of payment New Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...

In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...

By Karan Nangia The environmental and social cost of the fashion industry has compelled brands to rethink fast fashion and stress on the need for more sustainable business models and practices. The latest brand to have joined the club is...

SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...

Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of Rs 94 crore in 2021-22 Bengaluru: Karnataka, with sales of Rs 1,128 crore, has topped the direct selling...

Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...

In terms of distribution reach, ITC's products reached 230 million households in FY23, up from over 200 million households in FY22 New Delhi: Diversified conglomerate ITC's FMCG business has recorded a 21 per cent rise in annual consumer spend to...

Pulkit Bansal, country head of Anko India on the Australia-based home and kitchenware brand’s India experience, marketing strategy and expansion plans New Delhi: Australian homeware retail brand Anko entered India in April 2023 with an aim to get a piece...

The store was inaugurated by Bollywood celebrity Malaika Arora and it is offering Reebok’s signature collections in running, training, walking and lifestyle New Delhi: Sports footwear and apparel brand Reebok opened its latest store at Lulu Mall in Lucknow. The store...

The current focus of Zouk is to move ahead with the FY24 blueprint for growth, including more offline stores that would boost brand visibility New Delhi: With the recent launch of its flagship store in Mumbai, lifestyle and fashion accessory startup...