D2C

SuperBottoms, the D2C baby-care product brand, has launched SuperBuddies, a range of upcycled toys. The toys are made from the extra fabric leftover from producing the company’s range of sustainable baby essentials. This enables an efficient reduction of 15%...

The company plans use the funds raised to attain leadership in smartwatches, scale its business across channels and geographies (including outside India) and strengthen its category leadership in audio. New Delhi: Leading audio and wearables brand boAt has raised Rs 500...

Annu Grover, Founder and CEO of Nurturing Green had to first plant the seed to change the perception of buyers about gifting and buying plants online before he could enjoy the sweet fruits of success. Nurturing Green started in 2009...

In a conversation with Shehlina Soomro, Co-founder, Saritoria to know the insights of the business. If you had to pen down your top 3 learnings from 2021 then what would that be? Patience Flexibility Compassion From your brand's perspective, what changes...

Sparkling water is turning out to be a big market spinner within the non-alcoholic beverages category. The trend follows lead from consumers turning towards healthy and nutritious drinks. More and more people are adopting a no-sugar and calorie-free lifestyle,...

Sleepsia, a global M2C (manufacturer-to-consumer) brand has raised USD 2 million impact funding from its parent company Agile Ventures, a high-octane venture capitalist, an official statement highlighted. The company’s statement also highlighted that with this recently secured funding, the brand...

Healthy snacks brand company Happilo has raised $25 million from Motilal Oswal Private Equity(MOPE) to build direct to consumer healthy snacks business that will include dry fruits, trail mixes, nut protein bars and muesli, an official statement highlighted.  The statement...

In talk with Manish Aggarwal, Director, Bikano to know the insights of the business        If you had to pen down your top 3 learnings from        2021 then what would that be? Hygiene, Convenience &...

Health has taken the spotlight, courtesy the pandemic and more and more brands are cashing on this change by aggressively bringing conscious products to the market. According to a recent report, India is projected to have an addressable base...