Darshana Shah

As shopper habits evolve at breakneck pace, the retail landscape continues to stransform. While technology has altered the way customers make purchase decisions, working women and time-pressed shoppers are taking advantage of the convenience of online shopping. While online...

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and their needs, the easier it is to identify opportunities to sell them new products and...

Paving the Way for Growth and Modernisation Facilitating Thought Leadership Applauding Achievers, Innovators & Go-Getters The seventh edition of Food and Grocery Forum India (FGFI) 2014 was all about ideas, innovations, growth strategies being adopted in Modern Trade, and discovering new opportunities...

Retailers are focussing on multichannel retailing as an opportunity to grow business,  increase consumption, and reach out to more consumers as this gives ample scope to grab more eyeballs and saves them from high rental costs. A grocer must...

India will very soon see a big wave in Online Grocery Shopping With the food and grocery industry constituting 69 percent of India’s total retail market, and the advent of the retailers penetrating and exploring new markets, the industry is...