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Deepti Parmar

Retail

How Visual Merchandising helps increase sales

Zainab S. Kazi -
Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something. One may argue...
Retail

Shop Windows That Stop: The art of Visual Merchandising

Zainab S. Kazi -
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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