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Dettol

Looking at every opportunity in India to provide full range of products: RB CEO

British FMCG major RB Plc, which owns popular consumer health and hygiene brand Dettol, is "looking at every opportunity" in India to provide its full range of products and the firm is "absolutely committed" to the country, according to...

Dettol goes global with Amazon’s Global Selling Program

Amazon announced its association with Reckitt Benckiser India Ltd to make the leading consumer hygiene brand, Dettol product portfolio available for customers in US through Amazon’s Global Selling Program. Reckitt Benckiser India Ltd.’s association with Amazon will help them expand...

Patanjali ranks fourth in the most influential brand list

Yoga guru Ramdev promoted Patanjali Ayurved has been featured among the top 10 most influential brand in India. Home grown Patanjali bagged the fourth position, Ipsos said in its report of most influential brands. Interestingly, Patanjali made an impressive entry as...

Reckitt Benckiser expects online sales in India to account 10 pc of total sales

UK-based FMCG major Reckitt Benckiser expects online sales in India to account for 10 per cent of its total sales in the country by 2020. According to a PTI report: The company, which has an exclusive business partnership with Amazon,...

Breathe fresh with Dettol's air protect mask

With a promise to protect health, Dettol has stood up as the most trusted brand for the last eight decades. Among the various ranges of antiseptic, handwash, soaps and others, the company has introduced an air protect mask, to...

The Purse- and Purpose-Centric Retail Approach

Understanding the customers’ mindset in terms of purpose and the size of the purse, and serving them accordingly is the key to successful retailing. Market and consumer segmentation is as clichéd a management concept as it can get, but I...

Reckitt Benckiser in makeover mode

In an effort to strengthen its global identity, Reckitt Benckiser, the global household, health and personal care products manufacturer, has announced a complete revitalisation of its brand. As part of the plan, it will introduce the initials — RB...

Dettol launches new variants

Consumer goods and personal care products manufacturer Reckitt Benckiser has launched a new range of its Dettol soap — Dettol Fresh Soap. The range has been introduced in bar soaps and liquid hand wash category, according to a company...

Reckitt to opt for green labeling to reduce carbon footprint

Health and personal care products group Reckitt Benckiser has planned to implement an environment friendly option to reduce the carbon footprint of products used by the consumers. The company is preparing to re-label all its products with a green...
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The Luxottica report card for 2022

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