Devansh Binani

The East Indian retail market has been on a growth trajectory since the evolution of new Millennials population. Analysts have attributed this upward swing to the evolving middle-class, rising disposable incomes and growing aspirations for improved living standards, especially...

East India, one of the most conservative markets of India till a decade ago, is breaking shackles across all retail platforms today. Despite being home to a very dense population, the Eastern part of the country missed several glorious...