Dhruv Madhok

Personal care brand Arata is the first personal care company in India to use up to 100% recycled and recyclable plastic packaging across its entire product range. The brand uses waste plastic from oceans and landfills across the globe and...

Launched in February 2018, personal care brand Arata is the first Indian brand to be EWG-certified. Arata is a community-led lifestyle brand with an entire ecosystem built around the core philosophy of clean formulations, responsible practices, and sustainability. The...

Home-grown personal care brand Arata has raised US$ 1 million in Pre-Series A from Nikhil Vora (Founder and CEO of Sixth Sense Ventures) and Rohan Vaziralli. Existing investors include DSG Consumer Partners, along with promoters also participated in this...