digital

The brand started as a digital native but has now expanded its market reach offline too with an expansive store presence across India Bengaluru: Just selling good mattresses seems like a passe when it comes to The Sleep Company and...

Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM Consulting Bengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...

Le Marche supermarket will occupy an area of 2,676 sqm at Lykli Gurugram, scheduled to open in late 2025 New Delhi: IKEA’s sister concern Ingka Centres and supermarket chain Le Marche have announced the signing of the agreement to open...

#ForEveryYou campaign will be seen across media channels including TV, outdoor, print, digital, events, in-store activations and on-ground activities in the coming months New Delhi: Reliance Retail that recently launched omnichannel beauty retail platform Tira, announced the launch of its...

Tier 1 cities reported the highest growth of 31.1% while tier 2 and tier 3 cities grew 23.3% and 22.4% respectively New Delhi: India’s e-commerce industry has recorded an impressive 26.2% year-on-year (YoY) growth in order volume in financial year (FY)...

Nykaa offers a combination of over 2400 domestic, international, luxury, prestige, premium, niche, and cult beauty brands with 100% authenticity certificates New Delhi: Founded in April 2012 by former managing director of Kotak Mahindra Capital Company Falguni Nayar, Nykaa is...

In her new role, Mohadikar will drive business expansion and help strengthen the brand’s market presence New Delhi: Demi-fine jewellery brand Palmonas has appointed Karagiri’s Pallavi Mohadikar as its co-founder and CEO, the company announced in a release. In her new role,...

Pizza Hut is focusing on emerging markets in Tier II & III places, which now contribute 50% of its business in India New Delhi: Leading quick service restaurant chain Pizza Hut, which had doubled its store count in the country...

Marico expects a "volume-led growth" in the domestic market and gains in market share by most of its products New Delhi: Homegrown FMCG major Marico expects its gross margins to improve by 200-250 bps in FY24, helped by cooling commodity...

Pulkit Bansal, country head of Anko India on the Australia-based home and kitchenware brand’s India experience, marketing strategy and expansion plans New Delhi: Australian homeware retail brand Anko entered India in April 2023 with an aim to get a piece...