Digital data

Despite investing more in data-driven digital platforms and tracking systems, majority of Indian businesses are failing to utilise the data generated from online sources, reveals a new survey by global market insight firm Taylor Nelson Sofres (TNS). Indian businesses are...

The retail industry is in the midst of a revolution -one impacting both customer expectations and commerce. There will be 2.7 billion internet users by the end of this year, and that number will continue to grow at a...