Digital marketing

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six months New Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

The three-phased campaign with a theme of #GetWaffling conceptualised by SoCheers, offered delectable waffles at Rs 100 Mumbai: On  19 July, The Belgian Waffle Co, a waffle brand, celebrated National Waffle Day and witnessed a massive crowd during the campaign...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Strategies for choosing and collaborating with the right enablement partner in e-commerce New Delhi: Redseer estimates e-commerce in India to grow nearly three times in the next three years to reach $163 billion by 2026, growing at a compound annual...

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

CEO and co-founder of e-commerce roll-up UpScalio Gautam Kshatriya explains how his company acquires startups and then nurtures them to grow New Delhi: The rollup e-commerce wave has hit India in the recent years. The space, where small firms are...