Digital marketing
Retail
Augmented and Virtual Reality Systems into the hands of Indian customer
The role of technology needs to be looked at from an entirely different perspective - companies will have to reshape their IT delivery method and leverage disruptive technologies to be able to gratify today’s tech savvy consumers.
Augmented reality is...
Retail
Why Digital Marketers Are Quickly Adopting HTML5
Modern retail has been the primary beneficiary of the meteoric rise of smartphones. Along with it, the advent of mobile advertising has completely transformed the digital marketing landscape. HTML5 plugs into this ecosystem remarkably well and the benefits are...
Retail
Making Product Photography As a part of core strategy
Ecommerce business is widening the market further and is reaching out to niche audiences and start-up firms. E-commerce sites are digital based, therefore correct use of images are highly essential for captivating consumer’s mind and choice. Inclusion of product...
Fashion & Lifestyle
Creating the e-commerce ethos for Madura F&L
Trendin is not any run-of-the-mill fashion e-commerce portal but a platform which is the online custodian of an incredible fashion heritage. Forged from the belief in offering endless style options for customers, with add-on customisation options like Free Alteration,...
Retail
"Technology serves enterprise to obtain utmost for brand activation services"
The brand activation of a product through marketing across multiple channels creates a lot of data base. However organising and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target...
Progressive Grocer
Digital Marketing & ROI
Today, digital marketing is — or should be — a critical element of any CPG or retail marketer’s plans. As the amount of time, resources and funding devoted to digital marketing have grown, so has scrutiny from senior management,...
Progressive Grocer
Building Brands with Facebook
In the good old days of pre-web brand-building, marketing thought was often led by the consumer purchase mindset. This was defined as an inverted funnel with awareness as the starting point, leading to consideration and then purchase. While the...
Retail
Inorbit mall honored at ICSC Asia Pacific Shopping Center Awards for digital marketing
Inorbit mall has received an award for digital marketing at the recently concluded ICSC Asia Pacific Shopping Center Awards held at Shanghai. Kishore Bhatija, CEO, Inorbit mall, accepted the award on behalf of the company which has now become...
Retail
Sainsbury lands Ocado man in online drive
J Sainsbury has landed a new boss for its online business from internet specialist Ocado and created a position overseeing digital strategy, as Britain's retailers jostle for position in fast-growing e-commerce markets.
The country's third-biggest supermarket group said on Thursday...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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