Direct marketing
Marketing
5 Secrets to building brands that last by brand gurus
Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant
New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...
In Focus
5 brands that achieve maximum impact with minimum advertising
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
Beauty & Wellness
Hindustan Unilever beauty workshop
Hindustan Unilever's direct marketing division organized a workshop on March 17 at its premises, featuring its professional salon range of instant Glow Facials, Geo Thermotherapy, Marine Spa, Prestige Age Defense and Whitening ranges along with its latest launch of...
Progressive Grocer
Wake-up Call: Media Matters
At a recent seminar I attended on “The Future of Marketing,” much of the conversation concerned how e-mail was going to “destroy” direct mail, how the Internet is “killing off ” television and other such parallel arguments. As I...
Retail
U S Pizza re-designs their association with franchisees
Re-modeling its franchisee agreement, U S Pizza has designed an innovative franchising model for their operations in India which is expected to balance the risk and the reward between the franchisee and the franchisor.
The decision comes in after an...
Retail
Carrefour to sell Dell computer products
World’s second largest retailer, Carrefour of France, has inked an agreement with computer maker Dell Inc to sell Dell notebook and desktop computers and thus become the first mass merchandiser in Europe.
The Round Rock, Texas, computer company, said Dell...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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