DTH

Despite investing more in data-driven digital platforms and tracking systems, majority of Indian businesses are failing to utilise the data generated from online sources, reveals a new survey by global market insight firm Taylor Nelson Sofres (TNS). Indian businesses are...

Srinivasan K A., co-founder of Bangalore-based Amagi Media Labs, talks about the concept of targeted advertising on TV and how it can benefit regional retailers who lack an all-India footprint Q. What is targeted advertising? How does it...