e commerce

Digital commerce is the great equalizer, accessible to almost anyone with a smartphone and a wallet. But the true magic happens when brands “see” individual shoppers and understand how, what, and why they buy. Click Here To Download The Full...

The e-commerce segment in India is growing and is likely to touch US $33 billion this fiscal, the Parliament was informed on Friday. According to a PTI report: In the 2016-17 fiscal, the online market had grown by 19 per...

E-commerce companies will now have to display the expiry dates and maximum retail prices of packaged food products under new rule designed to protect consumers from being sold old stuff. Ordering packaged food from e-commerce sites has increased many folds,...

Divya was keen to gift her daughter a Jimmy Choo handbag on her 17th birthday. The mother purchased the gift from an online store two months prior to her daughter’s birthday. Why? Because, the British high fashion house was...

E-commerce has changed the way retailing is done in India. With the touch-feel, tangible and suitable brick-and-mortar shopping options at core of the consumer facing business, e-commerce offers consumers the power to create ground-breaking, viable, reliable, convenient and continuous...

The Internet has exploded in India, spreading its reach further than ever before. As more and more consumers embrace the virtual world as a safe and convenient place to shop – either on computers or using their smartphones –...

Online retail has come far, from its poor days of having just about only Amazon and eBay in its kitty. Today a vast expanse of brick-and–mortar shops are giving way to a more synchronized avatar of the mouse-and-webpage. Implementation of technology...

Driven by urbanization, attitudinal shifts and income growth, India’s retail market is expected to double from US $ 600 billion in 2015 to US $1 trillion by 2020 as per India Brand Equity Foundation. The tremendous growth of e-commerce market...