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Elder Group

Beauty & Wellness

Elder Health Care ventures into the baby care market

Indiaretailing Bureau -
Elder Health Care Ltd (EHCL), the FMCG arm of the pharma major, Elder Group, has entered the Rs1,600-crore baby care market in India. The company has formalised an in-licensing agreement with Germany's personal and hygiene products company, Mann &...
Beauty & Wellness

Elder to pin down the premium beauty market

Indiaretailing Bureau -
Elder Health Care, the FMCG arm of the pharma major Elder Group, is fast-implementing its plan to expand its personal care business. The company, which has been in news in the recent past for its movement in the...
Beauty & Wellness

Elder Health Care to market Pola’s skincare products in India

Indiaretailing Bureau -
Elder Health Care, the FMCG arm of the 800-crore pharma major Elder Group, has entered into a licensed deal with Japan's $1.6 billion Pola Chemical Industries to market its skincare and cosmetic products. While the company will initially distribute...
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