Elder Health Care Ltd (EHCL), the FMCG arm of the pharma major, Elder Group, has entered the Rs1,600-crore baby care market in India. The company has formalised an in-licensing agreement with Germany's personal and hygiene products company, Mann &...
German beauty brand, BeYu, which is being promoted in India by Elder Health Care through an exclusive tie-up between the two companies, recently wrapped up the second edition of the BeYu Fashion Awards in Bengaluru. The two-day fashion event...
A new haircolor brand Just for Men was launched in India on May 27 with model and actor Milind Soman as brand ambassador. It has been brought to India by Elder Health Care ltd, which has fast been establishing...