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5 Secrets to building brands that last by brand gurus

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

5 Avoidable Email Marketing Mistakes

Email marketing has been loved, abused, trashed, and re-adopted many times by budding entrepreneurs, established merchants, personalized service providers, charity organizations and even scamsters. If done properly and with a deep understanding of the consumer mindset, email can be...

Focus on E-commerce – strategising the retail business

iStrategy 2009, an exclusive conference from October 27 – 28 is going to be organised in Berlin by the business organisations to create a platform to discuss on the insights and strategies on how to monetise, create digital revenue,...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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